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Janet Balis

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Forbes: Who can de-risk your transformation? The CMO

Janet Balis January 12, 2023

https://www.forbes.com/sites/onmarketing/2023/01/12/who-can-de-risk-your-transformation-the-cmo/

Tags cmo, transformation, marketing, disruption, enterprise strategy, enterprise transformation

Harvard Business Review: 5 Ways Marketing Leaders Can Drive Value in 2022

Janet Balis February 23, 2022

https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022

Tags HBR, CMO, marketing, trends

Harvard Business Review: How Brands Can Enter the Metaverse

Janet Balis January 3, 2022

https://hbr.org/2022/01/how-brands-can-enter-the-metaverse

Tags metaverse, brands, marketing, brand building

Harvard Business Review: Brand Marketing Through the Coronavirus Crisis

Janet Balis April 6, 2020

https://hbr.org/2020/04/brand-marketing-through-the-coronavirus-crisis

Tags brand marketing, branding, cmo, marketing

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